Tuesday, November 02, 2010

Happy Birthday Paper Polly (Part 1)

Paper Polly is turning one soon on 18 November! Time flies. It was a year and slightly more back that Aim, my Goddess bestest Thai friend asked her over MSN one day whether Singaporeans shop online and where do they go to shop, so that she can sell clothes from Thailand here.

Then my Goddess thought it was a good idea for them to collaborate. Since Aim has the stocks, and my Goddess the language, the local market understanding and expertise (limited though, in photoshop and programming/blogs :p).

And so their collaboration started. First with really sweet and young dresses, and collections named after fairytale themes.


Then they turned to styles that were modern and stylish, and imported clothes from other countries like HK and Vietnam.


When flower prints, denim and playsuits, jumpsuits were in. These were brought in these designs too for their shoppers' fashion craves.


They also moved on to bring in plain and simple style dresses, blouses and pants that were suitable for work and more formal occasions. Clothes were also sourced from more countries now - Taiwan, Korea, China!


And not to forget, sexy barebacks and chic evening dresses for clubbing and pubbing, or that upcoming friend's dinner.


And there's also more casual maxis and minis, for the beaches and to hit town for the girl-bonding window shopping.


Their cover page has also evolved to feature a more stylish and clean look - inspired by ASOS and Forever 21.



So as you can see, through the one year, my Goddess and her bestie is trying their best to improve Paper Polly's offerings (we hope you feel that we have improved over the year too!), and to bring in a wide range of styles that will suit any occasions and all budgets - as all their items are all below $30!!

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