Ineffective Marketing Collateral

My Goddess walked past Funan this afternoon and saw a good deal from Manhattan Fish & Chips - $3.99 for their Fish & Chips! Excited, she took a flyer to find out more.

She flipped the flyers around for the longest time and couldn't find the location!

Writing the location down is the most fundamental basic of marketing/communications 101. That is after all the objective of marketing efforts – to drive traffic to your shop, aka ‘call to action’ in marketing terms.

Otherwise, you will be wasting time and money on the design, printing and engaging of the flyer distributors.
What was prominently featured was their fb and website address. Like how many people will be bothered to log on to fb/internet to check out on their own? Probably only those ‘yan peng’ (always looking for cheap deals). The rest I supposed will be like my Goddess, look for somewhere else to eat, and throw the flyer away.

You only have that few seconds to grab a consumers’ attention. Besides a great promo and artwork, you need to have a good communications message too.

I like iLight!

My Goddess and the Horny Devil visited the iLight @ Marina Bay last weekend. Don't be mistaken, iLight has nothing to do with iPad, iPhone or Apple. It's simply an art display using lights.

It has been a long time since the two of them visited an art exhibition. Previously when the Horny Devil was less tied up with his work, i.e. no working every weekend/ studying for his masters, they will go for events like Night Fest, Singapore Bienale etc.

So here they are that day, with my Goddess' family. First it was dinner at Singapore Flyer.

This is a quaint food court done up to the olden days of the 70s. My Goddess didn't even know such a chic place exist until her sis asked them to meet there for dinner.

See how nicely the place is dressed up!

More Wedding Sites to Recommend!

I know my Goddess' wedding is long over. It's almost coming one year!! However, she has yet to delete her blog subscriptions to those inspirational wedding sites, and don't think she will ever delete them as they are all so pretty to look at!

My Goddess recently came across another interesting blog while she was surfing around for reno inspirations. Ringology is the blog name - interesting, simple design with loads of oh-ahh pictures! She has dedicated some posts to wedding ideas too. Totally love one of her recommended site - style me pretty.

They've got everything you need inspirations for - hair (loving every single style), make-up, colours, bridesmaid dresses, decor, photography and even how to DIY your stuffs! If you don't believe it, see the mag for yourself!

New Glasses

My Goddess has long wanted to change her specs since she has been having this pair for the longest time - as long as she has been with the Horny Devil or even longer! However each time she would remind herself that she hardly wears them out, her old pair is still working, why waste the money.

And the opportunity finally came one morning, when she woke up to find this! She has the habit of placing her specs on their queen-sized bed at night before she sleeps and has been doing so for the past almost one year, and nothing has happened.

If you still can't figure out what's wrong with the specs, look closer.