Ineffective Marketing Collateral

My Goddess walked past Funan this afternoon and saw a good deal from Manhattan Fish & Chips - $3.99 for their Fish & Chips! Excited, she took a flyer to find out more.

She flipped the flyers around for the longest time and couldn't find the location!

Writing the location down is the most fundamental basic of marketing/communications 101. That is after all the objective of marketing efforts – to drive traffic to your shop, aka ‘call to action’ in marketing terms.

Otherwise, you will be wasting time and money on the design, printing and engaging of the flyer distributors.
What was prominently featured was their fb and website address. Like how many people will be bothered to log on to fb/internet to check out on their own? Probably only those ‘yan peng’ (always looking for cheap deals). The rest I supposed will be like my Goddess, look for somewhere else to eat, and throw the flyer away.

You only have that few seconds to grab a consumers’ attention. Besides a great promo and artwork, you need to have a good communications message too.